Branding Story

The graphic influences the design and development of Boomalli's latest brand redesign and logo. This graphic was informed by the Boomalli board members including founding members who described the importance of referencing the pathways and continuing links between the language clans in and around NSW.

The graphic uses a topographical patterning of the river systems, linking the stories of culture, identity and history. The logo stamps an expression of a fingerprint, and is woven within the natural patterns of tree barks as a way of referencing the traditional and contemporary practices of Aboriginal culture. This also shares the paths of the founding members who form and lead the way for new generations to hold and care for knowledge, and to interpret new expressions of cultural heritage being created within our communities.

Dennis Golding

Image by Australian Design Centre. 2018

Dennis Golding is a Kamilaroi/Gamilaraay artist from the north west of NSW and was  born and raised in Sydney. Working in a range of mixed media including painting, video,  photography and installation, Golding critiques the social, political and cultural  representations of race and identity. His practice is drawn from his own experiences  living in urban environments and through childhood memories. 

Golding was surrounded by art from his urban upbringing living in an Aboriginal  community in Redfern (often referred to as ’The Block’). As a young child, he often  watched his mother and grandmother paint on large canvas and sheen fabrics which  depicted Australian native plants and animals, cultural motifs and human figures. Before  entering his formal art training, Golding worked independently as a graphic designer  and an administrative trainee at Nura Gili Indigenous Programs UNSW. He later  developed his professional practice in art school through mentorships with leading  curators, educators and artists. Golding graduated with a Bachelor of Fine Arts  (Honours) at UNSW Art & Design in 2019 and now works independently as an artist  and curator.  

Through his artistic and curatorial practice, Golding aims to present powerful  representations of contemporary Aboriginal cultural identity that inform narratives of  history and lived experiences.