Since 2019 Boomalli has partnered with IAG’s NRMA to present a series of billboards located on major highways throughout NSW to create awareness about the traditional lands of First Nations people. Each artwork is displayed on the Country that each artist who created it is connected to.

“The artwork is designed to create awareness and help drivers connect with the land as they pass through and contribute to a proud and shared national identity for all Australians, while reminding everyone to drive safely on the roads”.

– NRMA Insurance Manager for Indigenous Engagement, Phil Lockyer.

“Reflecting on my own connection to land and country, my artwork is based on my childhood memories of visiting the three rivers of Wiradjuri Country and hearing the colourful stories being passed down from my Elders.”

– Wiradjuri Artist, Sharon Smith

Billboard locations:

Bundjalung Country “Ripple Effect 2” by Rubyrose Bancroft (Banora Point, Pacific Highway NSW)

Dharawal Country “Country and Coast” by Jasmine Sarin (Heathcote, Princes Highway NSW)

Dharug Country “Three Boys” by Hayley Pigram (Greystanes, M4 Motorway NSW)

Dunghutti Country “Strands of Knowledge” by Danielle Gorogo (Kempsey, Macleay Valley Way NSW)

Kamilaroi Country “Family 1” by Jasmine Sarin (Tamworth North (Kootingal), New England Highway NSW)

Wiradjuri Country “Three Rivers” by Shaorn Smith (Dubbo South (Peak Hill), Newell Highway NSW)

Wiradjuri Country “A Mother gets her strength from her children” by Joanne Cassady (Wagga Wagga West (Galore), Sturt Highway NSW)

Wonnarua/Wanaruah Country “Wonnarua” by Debra Beale (Singleton South (Whittingham), New England Highway NSW)

Yuin Country “Warawal (Stars)” by Nadeena Dixon (Bega North (Brogo) Princess Highway NSW)

Read more about this project here.

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